Bush Wins...by a Hair? Presidential Candidates are "Head to Head" in Latest Presidential Hair Race Poll
Wahl Survey Reveals Voters Splitting Candidates' Hairs As Election Day Nears


STERLING, IL, October 25, 2004 - With only one week to go until Election Day, George W. Bush is holding on to the lead... by a hair, according to the latest "Best Presidential Hair" poll conducted by Wahl Clipper Corporation.

The Wahl survey, conducted October 15-18, has George W. Bush leading John Kerry 41-40 percent among Americans asked to choose the candidate they believe has the best presidential hair. Two identical polls conducted by Wahl during the heat of the campaign season (May 6, 2004 and September 2, 2004) showed Bush's coif leading by even wider margins before dropping 15 percentage points last week. In May, Bush's hair led Kerry's 51 percent to 30 percent. But by the end of the Republican convention, best hair support for Bush had dropped to 47 percent while surging to 37 percent for Kerry.

With most pundits declaring the 2004 presidential election too close to call, the same can be said for the best hair race. In fact, the Wahl survey found that if the election were held October 15-18, 37 percent would have voted for Bush, 33 percent for Kerry, with 22 percent undecided and 8 percent voting for neither candidate.

"We were surprised at how quickly the gap narrowed on Americans' views on best presidential hair," said Pat Anello, Director of Marketing for Wahl Clipper. "Wahl has no political persuasion, but we are interested in America's views of a well groomed candidate. Whether you're running for president or just running around, Wahl has innovative, quality products that make grooming easy."

The truth behind these and other hair-raising facts are tabulated in Wahl's first annual Grooming Index, designed to benchmark the grooming behavior and habits of American men (age 18 and over). The Index polled Americans on their choice for best presidential hair over the course of the presidential campaign in order to track any fluctuations in the candidates' "hair popularity" around key milestones - pre/post party conventions and post-debates.

The survey, conducted by Opinion Research Corporation, is based on telephone surveys of 1,045 adults, 18 and over (including 509 men) conducted between October 15-18, 2004 with a margin of error among all adults plus or minus three (3) percent.